SEO Freelancer & Google AdWords Consultant In Connecticut

Connecticut SEO AdWords Consultant

 SEO and Google AdWords Certified Management

Connecticut Local SEO Expert

Search Engine Optimization Specialist, Google Adwords Consultant, and WordPress SEO in Connecticut

SEO Specialist with 13 years experiences implementing white-hat SEO, managing Google AdWords Business Accounts, Keyword Research, Analytics, Techincal SEO Audits, WordPress Administration, Social Media management, link building, and digital marketing.

Charge $60/hour for services. Minimum ten-hour retainer. Never a long-term, locked-in contract. Meet the needs of your business using my skills to enhance SEO and AdWords ROI using a creative approach, extensive research, and technical skills. Provide services, and expertise to manage all facets of Search Engine Optimization, Google AdWords, WordPress SEO & Site-Speed, and Content Managment.

Expert knowledge of Google Analytics, Google Search Console, MozPro, SEMrush, Facebook, Twitter, LinkedIn, Google Keyword Planner, Open Site Explorer, Ahrefs, Yoast SEO, Screaming Frog Spider, and other professional tools.

Adhere to Google best practices and all Google algorithm updates. Websites need SEO both on-page and off-page for the highest search engine rankings.

Google’s heavy focus on Local SEO, Mobile Search, Lengthy Authoritative Content, and LSI Long-Tail Keywords, Google offers key SEO opportunities to increase a website’s search engine results footprint and traffic. My Local Search services deliver results in Google’s that lay the foundation to appear in the top 3 map pack. Submission to high-quality local citation submission directories also helps you rank well.

Websites must be mobile-friendly.  Users search more on their mobile devices than their PCs. It is estimated over 55% of Google’s searches are now from mobile.

Extensive experience performing technical SEO audits using Screaming Frog Search Spider, MOZ, SEMRush, and other site crawlers to fix critical SEO errors.

WordPress sites must be fast and use proper SEO. Google rewards compelling content that encourages visitors to dwell on your website and convert. I’ve created, administrated and performed SEO on over 100 WordPress sites.

There are well over 600 Google Ranking Factors and algorithms change up to 600 times during the course of one year.

I prioritize and ensure that the most effective and ethical techniques possible are used to meet your online goals. I stay abreast of the latest SEO techniques.

SEO improvement may take weeks to see the results. Google AdWords results are immediate. I look forward to discussing how I can help your business rank better.

There are no locked-in long-term contracts, no set-up fees and you may cancel at any time. Phone 860.659.7135 for a consultation.


Core Digital Marketing Skills

  • Google AdWords Certified
  • SEO & AdWords Keyword and Competitor Research
  • Google Analytics
  • Google Search Console
  • Keyword Rank Tracking
  • Local SEO Citation Directory Submission
  • MOZ, SEMRush and other SEM tools
  • On-Page SEO Optimization
  • Off-Page Optimization including link building
  • Social Media Management Including Content Creation
  • SEO & Google AdWords Resume and Connecticut SEO Business Proposal.

Tips To Improve WordPress SEO & Speed

local seo ct

WordPress SEO and Site Speed Help Your Ranking


Many WordPress users use the outstanding Yoast SEO Plugin to optimize their WordPress site for SEO.

Yoast SEO is a great product but there is still much that needs to be done to optimize your WordPress website for SEO.

Techniques to supercharge your WordPress SEO.

Site Speed Is Vital If You Want High Rankings and User Satisfaction Including Initial Time To First Load.

Test your site speed for free at Gtmetrix or Google Page Speed

Install A Caching Plugin 
W3 Total Cache, Zen Cache, Rocket, Autoptimize, WPFC, and others will do a good job ca
ching your site as well and minifying CSS, Javascript and HTML.
Use GZip Compression 
By compressing your WordPress site with GZip, you will speed up your website tremendously. Ask you webhost to upgrade you to the latest version of PHP. That’ll make WordPress fly.
Image Compression
Often overlooked. Use an image compression plug-in to decrease your load time especially if you have many images or infographics. A standard SEO best practice is to add appropriate keywords to the alt image tags.  There are many image compression systems available. Implement a lossless compression first. If they look good you may want to try a lossy system,
Deactivate Plugins You Rarely Use
By activating plugins only when you need to use them, you are clearing out overhead that will slow down your WordPress load time.
Clean Up Your Database
Cleaning out the databases of spam, old drafts, and other remnants will slim down your database and make your site a bit faster.  
Pick A Theme That Doesn’t Slow Your Site
Use a responsive SEO friendly theme. Keep is simple and speedy.
Meta Titles & Description Tags
Meta Titles is a major SEO factor. Your Meta Title and <H1> header should never be the same.
Schema, JSON, and Rich Snippets
All In One Rich Snippets allows you to better inform Google which rich snippet to show in your listing. has a plugin which will allow you to quickly create schema code. Use a JSON plugin to code that into your site. That is what Google recommends.
Make your site mobile-friendly. Google is swiftly rolling out its mobile-first index.
Prevent Spam
Protect Your Blog From Spam.  Use AkismetWordfence Security provides anti-virus protection, a firewall. and a high-speed cache.
You Need an XML Sitemap
Create an XML Sitemap to submit to Google Search Console which will help Google. I do use Yoast SEO for sitemaps.
Use A CDN (Content Delivery Network)
A CDN is a service that will speed up the time it takes your website to load for a user because a CDN uses the server closest to the user. 
Permalink Structure
Ensure your permalink structure to something SEO-friendly and keep the permalinks short and relevant, 3-4 words is good. 
Other WordPress SEO tips:
  • Find a fast hosting service.
  • Devise an internal linking strategy.
  • If you have a popular post update it and keep adding more content.
  • Use proper header structure.
  • Don’t install and activate too many plugins at the same time. Try to keep the maximum number of plugins activated under 15.

SEO and Google AdWords Proposal Connecticut

SEO and Google AdWords Connecticut

Connecticut Google SEO & Certified AdWords Proposal

  • Initial SEO Audit and Review

As part of the SEO Proposal, I perform an SEO Technical Audit to identify quick Google Search Engine Optimization wins. It is also valuable to review the history of previous SEO efforts and future SEO goals with a client. I research and target regional areas you wish to show up in Google for and rank high for including inclusion in the Top 3 Local Search Snack Pack. 

  • Keyword Identification & Prioritization

Work with existing keyword targets and discover less competitive local and long-tail keyword opportunities with online keyword tools. Set-up and use Google Analytics, Google Search Console, and Google AdWords to data mine keywords and traffic.

  • Content Quality Review 

On-Site and Off-Site SEO Audit to ensure both excellent SEO and Excellent Local SEO. Review the effectiveness of on-site content, including or adding new products pages, content, and landing pages. Examine on-site internal and external linking.

  • Competitor Benchmarking

Create competitor list to review and create SEO & Google AdWords ideas from. Run list through aHref, MOZ, SEMRush to determine their strategies and target their best keywords.

The technical audit will check that Google can successfully crawl and index different pages. Use Screaming Frog site crawler to crawl the site and perform an on-site audit. Improve upon <TITLE> and <H1> and <H2> headers. Improve META Descriptions, Remove META Keywords. Test site speed. Make sure your site is mobile responsive (ensure it loads well on smartphones). Remove broken links and add internal links to improve SEO. Extremely well-versed in WordPress SEO.

  • Backlink Audit

Determine where competitor backlinks are coming from currently and seek similar links for my clients. Submit site to review/business/local citation directories and aggregators to boost Local SEO.

  • Plan, Report, and Forecast Ranking Improvements

Create keyword ranking reports to show progress.

  • Enhance profiles on Twitter, Facebook, LinkedIn, etc.

Add links and content to social media profiles as well as schedule posts for optimum views and traffic if needed.

  • SEO News

Advise client on the latest SEO news, current state and near-future direction of SEO including and answer all questions directed at my SEO efforts. I will share my SEO ranking philosophy and techniques with you. There are over 400-500 different ranking factor Google uses to rank a website page and updates the Google Search algorithm over 600 times per year.

This SEO proposal goes hand in hand with my Top Ways To Rank In Google and my SEO Services posts.

  • Google AdWords Campaign Management

I am certified in Google AdWords with over 12 years campaign management & optimization experience.

No long-term contracts

I work on retainer for $60/hour an initial 10 hours and you may cancel at any time.

Local SEO & WordPress | Improve Google Rankings

Local SEO for WordPress: How to Improve Your Local Search Rankings

WordPress is one of the most flexible open source Content Management Systems (CMS) in the world.

Its rich functionality, low barrier to entry, and unbeatable price tag (it doesn’t get better than free, does it?) have all led to its meteoric rise as the web’s most popular CMS.

So it’s no surprise that WordPress has been downloaded more than 47 million times or that it powers 28.8 percent of all websites.

WordPress is also SEO-friendly, to the point where even non-techies can easily implement some simple optimization techniques. This is great news for small local businesses which may not have the budget for sweeping SEO improvements, but still, want to rank better in local search.

In this article, I’ll show you seven simple SEO improvements you can make to boost the local search ranking of your WordPress site.

Optimize Your Content.

Your content offerings are the most important assets on your website. Having a great site structure, lightning-fast load times, and tons of security measures won’t help you if your content isn’t up to par.

So, before you can think about optimizing your content, you need to start with something your audience finds valuable.

To do this, you’ll need to understand your audience’s pain points and know how your products solve their problems. Once you understand this, you can turn your solutions into all sorts of compelling content, from videos to blog posts to infographics, which keep them coming back for more.

Once you have great content, the next step can seem a little daunting: on-page optimization. Fortunately, we can enlist the help of some basic tools like the Yoast SEO plugin.

While normally you’d need to consider up to 20 different SEO factors for each landing page, Yoast SEO simplifies your job by giving each page a color-coded score that will help you track your on-page optimization and pointing out areas for improvement.

Yoast SEO also points out some important on-page factors such as word count and keyword occurrences.

Review Your Link Profile

We know from recent studies that links are still the #1 most important ranking signal when it comes to localized organic rankings.

The number of domains linking to your site, the quality of your backlinks, and the optimization of your link anchor text are all strongly correlated to your local ranking.

Good organic link building takes time to cultivate, but here are a few simple steps you can start with:

Focus on Quality over Quantity
The number of domains, IPs, and C-blocks linking to your site are important, but one high-quality backlink from an industry leader in your niche is worth far more than dozens of irrelevant, low-quality links. Use link tracking software to find and eliminate low-quality links.

Find & Fix Broken Links
Use a plugin such as Broken Link Checker to identify and correct broken links. This plugin checks posts, pages, and even comments for broken links.

Optimize Anchor Text
Optimize some of your anchor text for local search by including your city’s name. Just be careful not to over-optimize (e.g., changing all of your anchor text, too many exact matches, etc.). There’s no ideal percentage for location-optimized anchors, so conduct some competitor analysis to figure out what’s generally accepted in your niche.

Identify Potential Link Building Opportunities

Use a competitive analysis tool to find potential link building opportunities, such as relevant sites in your industry that link to your competitors but not you.

Speed up Your Website
The tortoise may beat the hare in children’s tales, but you can’t say the same in the SEO world.

Site speed remains one of Google’s most important “technical” ranking factors, and if you want to beat out your competitors in local search, then you’ll need to make sure that your site is as fast as possible.

Possible techniques include:

Compressing Large Images
Large image files are the biggest offender when it comes to slow websites. Use a plugin like WP Smush to compress and optimize your images.

Clean up Your WordPress Theme
Get rid of outdated page elements (e.g., unnecessary database calls, functions, JavaScript, etc.). And make sure you delete old themes — hackers may use these to infiltrate your site.

Reduce Server Load with a Caching Plugin
Caching plugins create state HTML versions of dynamic pages which significantly reduce server load times. There are a number of options for you to consider, including free options such as WP Super Cache and W3 Total Cache, and paid options such as WP Rocket.

Don’t Go Too Plugin Crazy
You can find a plugin for practically any function, but try to stick to essential plugins that provide real value to your site. Too many plugins will slow your site down.

Alternatively, you could make your life easier by investing in website auditing software. Quality products will analyze your on-page speed factors for you and suggest ways to speed your site up.

Optimize for Mobile

A lot of your potential customers are looking for local businesses via mobile. This, coupled with the fact that Google will soon index mobile sites preferentially to their desktop counterparts, means that mobile optimization is more important than ever.

The best thing you can do to improve your mobile site is focused on page speed and image compression, but here are a few other tips and tricks:

Use a Responsive Theme
At the very least, you should make sure your WordPress theme is responsive and fits your content to all mobile devices.

Design Specifically for Mobile Visitors
Use the built-in wp_is_mobile() function to detect different devices on the server level and create custom experiences for your mobile visitors.

Launch a Mobile App
According to a Smart Insights study, 89 percent of mobile media time is spent on apps. Mobile users like apps that give them a comprehensive way to engage with their favorite brands.

Create Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) are incredibly fast pages designed specifically for mobile. WordPress comes with a default AMP plugin you can use to create AMP pages that are listed at the top of SERPs when users search from mobile devices.

Integrate Google My Business into Your WordPress Site

Google My Business bundles together a number of key factors related to local rankings. Signals such as physical proximity, user reviews, and business descriptions and categories will all impact your position in SERPs.

Once you’ve claimed your GMB page, make sure you add your WordPress site to your profile, plus other key information, such as hours of operation and a description of your business. Then look for plugins and widgets that will let you transfer key ranking signals such as photos, a business map, and customer reviews from your GMB page to your website.

You should also install a plugin that lets you add your GMB review to your WordPress site, such as the Google Places Reviews plugin. These will help increase consumer trust in your business!

You may also want to consider putting an intractable business map on your website via a plugin or widget. Google Maps Builder is one example that will help your customers find you.

Add Structured Data to Your Pages

Ever wonder why some local business listings seem so rich — including reviews, star ratings, and robust descriptions — while others fall flat?

The difference is structured data.

Using plugins like Schema, you can feed Google additional information about your business. This will give your customers more detail when they find you in SERPs, including useful tidbits such as hours of operation, price range, and physical location.

Note that while descriptions don’t inherently improve your web ranking, including more information does encourage higher click-through rates – and CTR can impact ranking on Google and other search engines.

Include Location Keywords in Your URLs

Generally speaking, URL structure plays a minor role in your page’s ability to rank.

When it comes to local search, however, including location keywords in your URL can help improve the user experience. This is especially true if you have multiple landing pages targeting different locations and you want to assure your customers that they’re in the right place.

Previous versions of WordPress didn’t give you a lot of flexibility when it came to your URLs. They were all “ugly permalinks,” which looked something like this:

However, the latest versions of WordPress default to “pretty permalinks,” which include the date and name of your posts. They might look like this:

You can adjust your URL settings in your WordPress Admin panel by going to Settings > Permalinks. From there, you can click Custom Structure to add a location to your landing page URLs.


Want to take your SEO game even further? You can make even more improvements to your WordPress site beyond what I’ve suggested here by manually creating robots.txt files, generating XML sitemaps, optimizing your site structure, and more.

More Local SEO Resources Here:

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